BABU-BU is a lifestyle wear brand launched in Japan in 2023 by Beads International Co., Ltd. It offers innerwear, one-mile wear, loungewear, underwear, and miscellaneous goods, guided by “Be Anytime” (at any time), “Be Utility” (functionally), and “Be Universal” (universally). The brand proposes products designed to be functional and universal at any time, supporting a comfortable lifestyle.
Concept
Be Anytime = at any time / Be Utility = functionally / Be Universal = universally. The concept is to be a functional and universal presence at any time and to propose products that enable a comfortable lifestyle.