BADBLOOD

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Overview

BADBLOOD is a fashion brand launched in Korea in 2014. Aimed at people who pursue a trendy and fun life, it respects diverse styles, ages, and body types, and is committed to creating products that adapt to individual styles. Its offerings center on apparel and include beachwear, underwear, swimwear, and accessories, with lines such as Advanced Basix, Advanced Classic, and Essential. Products are developed by an in-house design team centered around designer and director Yun Sarang, and are sold in Korea and internationally.

Concept

A brand for people who pursue a trendy and fun life

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
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- Sub-brand
Advanced Basix
Clothing

A basics line that refreshes everyday staples

Advanced Basix is one of the three lines officially classified by BADBLOOD. It adds the br

Advanced Basix is one of the three lines officially classified by BADBLOOD. It adds the brand’s sensibility and individuality to basic items and presents them as wardrobe staples. While Essential focuses on classic basics with minimal embellishment, Advanced Basix is positioned as everyday wear that retains its basic character while adding a sense of newness. Unlike Advanced Classic, which focuses on reinterpretation and functionality, it serves to extend the brand’s core through items worn frequently in everyday life.

- Sub-brand
Advanced Classic
Clothing

A functional line that reinterprets classic styles

Advanced Classic is one of BADBLOOD’s three official lines. Built on classic designs and p

Advanced Classic is one of BADBLOOD’s three official lines. Built on classic designs and patterns, it adds a contemporary sensibility and functional performance, reinterpreting them as designs distinctive to BADBLOOD. Compared with Essential, which provides basic wardrobe staples, and Advanced Basix, which brings a fresh perspective to basic items, it is positioned around construction and the reworking of designs. It is treated not as a one-off collection name, but as an independent line that the brand classifies on an ongoing basis.

- Sub-brand
Essential
Clothing

A basic clothing line with restrained decoration

Essential is one of the three lines officially classified by BADBLOOD. Centered on classic

Essential is one of the three lines officially classified by BADBLOOD. Centered on classic items, it is a line of basic clothing that minimizes patterns and decorative details. While Advanced Basix adds freshness and individuality to basics, Essential serves as a foundational, versatile wardrobe. It is positioned as the foundation of the brand as a whole, distinct from the reinterpretive approach and functional design of Advanced Classic.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about BADBLOOD

Country of origin, founding year, categories and parent brands.

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