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BADWAY

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Country
Japan
Founded
2022 2020s
Category
Clothing
Related brands
Clothing brands founded in the 2020s Clothing brands from Japan

Primary categories

Overview

BADWAY is a Japanese fashion brand launched in 2022 by director Taisei Kishi. Centered on 1990s American casual style, it offers genderless streetwear that combines modern fashion. Under the brand concept “NEW GRUNGE,” it brings together elements of 1990s grunge and the idea of cultivating “new grunge” by wearing newly created clothes for a long time, until they get dirty and worn out. Its offerings include apparel and accessories spanning menswear and womenswear.

Concept

NEW GRUNGE

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Brands that share a country of origin, founding period, category or designer.

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Frequently asked questions about BADWAY

Country of origin, founding year, categories and parent brands.

Related keywords

Wearers and lines

Menswear

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