Tagline
Adding patterns to easy-fit sizes to bring you the joy of clothing.
BARNDOOR is a Japanese women’s apparel brand operated from Nagoya by Barndoor Co., Ltd., established on October 27, 2006. Centered on patterned designs such as hand-drawn artwork, embroidery, and motifs, the company designs, produces, and sells women’s clothing with relaxed sizing that accommodates different body types, primarily targeting women in their 40s and 50s. Its official message is, “Adding patterns to easy-fit sizes to bring you the joy of clothing.” The brand proposes clothing that is comfortable to wear and brings enjoyment to everyday life. It also offers distinctive design and product elements such as dahlia patterns and KANMISO, and continues to sell through its official website and online shop.
Concept
The brand focuses on patterns such as hand-drawn artwork, embroidery, and motifs, paired with relaxed, oversized sizing that accommodates different body types. This combination of patterns and sizing is intended to offer clothing that helps people of different ages and body types feel happy when they look in the mirror.