Tagline
Life style-Wear
BASIC LABEL is a lifestyle wear brand launched in Korea in 2022. With a classic sporty mood as its backdrop, it offers T-shirts, sweatshirts, hoodies, training pants, denim, and other items for men and women. Its official website uses the phrase “Life style-Wear” and presents practical, relaxed clothing that is easy to incorporate into busy daily life. Through collections that take “Just for me” as their starting point, it puts forward basic casualwear centered on everyday wearability and comfort.
Concept
practical and relaxed lifestyle wear even in busy daily life.