BCR is a Japanese men's casual shoe brand introduced in 2006 by Nagoya-based Royal Co., Ltd. With Basic, Creative, and Reasonable (approachable and offering good value) as its themes, the brand offers leather shoes, comfort shoes, dress-casual styles, boots, and more. Its approach is to propose products by category, without setting age groups or target customers in advance, ranging from basic, easy-to-wear products to items that incorporate trends. BCR is still sold as an officially handled brand of Royal Co., Ltd.
Concept
Basic, Creative, Reasonable