BeBe Petits Pois Vert

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Overview

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For the special me on special days
BeBe Petits Pois Vert is the kids’ line of Bebe Co., Ltd., which operates the Kobe children’s clothing brand BeBe. Focused mainly on babies and toddlers, it is developed around “For the special me on special days” and themed around “Giving shape to what children want,” offering natural, childlike charm reminiscent of European children and suited to this stage of life.

Concept

Giving shape to what children want

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1 brands
Founded
1971
1971 Parent brand
BeBe
Clothing

A premium derivative line for special occasions

Among the lines bearing the BeBe name, this brand focuses on attire for special occasions.

Among the lines bearing the BeBe name, this brand focuses on attire for special occasions. Its official slogan is “For the special me on special days,” and its keywords are special, luxury, and quality. Unlike the everyday offerings of Noeil aime BeBe or the infant-oriented offerings of fillot de bébé réduction and mon cheri BeBe, it has a stronger role in formalwear and attire for events. Among the BeBe lines, it serves the most formal-oriented role.

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Brands that share a country of origin, founding period, category or designer.

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