Tagline
Freely embrace what you love
BEEDEN is a Japanese womenswear brand launched in December 2021 from Marubeni's influencer-collaboration D2C business. Nanami Kawamoto served as director at its launch, and the brand relaunched in 2023. Based on street style, it offers tops, pants, denim, skirts, dresses, outerwear, and accessories. With “freely embrace what you love” as its theme, the brand aims to draw out each person's hidden beauty through BEEDEN, in line with the meanings of Hidden, Beauty, and Derive embedded in its name.
Concept
Drawing out each person's hidden beauty through BEEDEN