beej is a bag and lifestyle brand from Japan. It was newly launched for adults by the designer who founded the bag brand Lilas Campbell. The brand name means “seed” in Hindi. Just as a seed sprouts, flowers bloom, and shade is created beneath a tree, the brand’s philosophy is to circulate gratitude and smiles through the things it delivers. It uses textiles and handicrafts made by producers in India, and offers embroidered and woven bags as its main products, along with home decor such as cushion covers and rugs.
Concept
The concept is to circulate gratitude and smiles through the things the brand delivers, like a seed that sprouts and blooms, warming the hearts of those who see it, or growing leaves that create shade where people can rest.