Tagline
Refined, elegant beauty
Bellezza Calma is a Japanese smartphone accessories brand launched by T-Gaia Corporation in 2017. Its products center on smartphone cases and include camera lens protectors, back rings, straps, and MagSafe-compatible mini wallets. The brand name is a coined term derived from the Italian phrases “calm beauty” and “serene beauty.” Its products are based on simple designs that eliminate unnecessary elements and a focus on materials and colors, and are proposed to suit individual lifestyles, including everyday use and business settings. In 2021, the brand opened a direct-to-consumer online shop and is currently also sold through UNiCASE’s sales platform.
Concept
Products suited to each person’s lifestyle, for every occasion