BELLUNA

MEN’S BELLUNA is a men’s line derived from BELLUNA, launched in 2016 as “BELLUNA for MEN” in response to demand from BELLUNA’s female customers for purchasing products for male family members as well. It is now known as “Men’s Belluna” and offers a comprehensive range of men’s clothing and fashion accessories for work, outings, and home use, including shirts, slacks, underwear, pants, outerwear, and shoes. Alongside “Men’s Life,” which focuses on selected fashion, and “Men’s Dailies,” which offers everyday wear and underwear, it is positioned as a comprehensive men’s line that extends BELLUNA’s sales base into the men’s market.

BELLUNA PLUS is a casual-oriented line derived from the women’s segment of BELLUNA, a general mail-order retailer for mature women. Alongside classic basics, it offers trend-inspired tops, dresses, tunics, pants, and other items. While BELLUNA itself carries a wide range of everyday clothing designed to accommodate changes in age and body shape, BELLUNA PLUS centers on elegant casualwear for adults and also operates under its own shop name on online marketplaces. It complements the main women’s line by expanding the options for everyday clothing featuring current designs.