BELLUNA PLUS

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Overview

BELLUNA PLUS is the name of a Japanese online fashion retail brand operated by Belluna Co., Ltd. Belluna was founded in Ageo, Saitama Prefecture, in 1968 and has expanded its business from a foundation in clothing mail-order sales. BELLUNA PLUS applied for a trademark in December 2021, which was registered in June 2022. It currently offers mainly women’s clothing, including tops, pants, and dresses, as well as fashion accessories, through platforms such as ZOZOTOWN. No independent founder or designer, or BELLUNA PLUS-specific tagline or concept, has been confirmed.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1968
1968 Parent brand
BELLUNA
Clothing

A women’s line derived from BELLUNA, focused on trendy casualwear for adults

BELLUNA PLUS is a casual-oriented line derived from the women’s segment of BELLUNA, a gene

BELLUNA PLUS is a casual-oriented line derived from the women’s segment of BELLUNA, a general mail-order retailer for mature women. Alongside classic basics, it offers trend-inspired tops, dresses, tunics, pants, and other items. While BELLUNA itself carries a wide range of everyday clothing designed to accommodate changes in age and body shape, BELLUNA PLUS centers on elegant casualwear for adults and also operates under its own shop name on online marketplaces. It complements the main women’s line by expanding the options for everyday clothing featuring current designs.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about BELLUNA PLUS

Country of origin, founding year, categories and parent brands.

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