MEN’S BELLUNA

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Overview

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For men who enjoy life
MEN’S BELLUNA is a Japanese mail-order brand for men operated by Belluna Co., Ltd. It began in 2016 as the men’s mail-order catalog “BELLUNA for MEN” and currently offers apparel and fashion accessories through its official online store and the catalogs “MEN’S BELLUNA,” “DAILIES,” and “MENS LIFE.” Its product range includes shirts, pants, outerwear, underwear, shoes, bags, loungewear, and golf goods, serving a wide range of everyday settings, from work and outdoor activities to relaxing at home. It offers everyday products that emphasize functionality and ease of care at accessible prices.

Concept

A wide range of men’s fashion items for work, outdoor activities, and relaxing at home. The lineup includes many stylish, highly functional items, as well as products that can be machine-washed.

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1 brands
Founded
1968
1968 Parent brand
BELLUNA
Clothing

BELLUNA’s core men’s line for everyday wear

MEN’S BELLUNA is a men’s line derived from BELLUNA, launched in 2016 as “BELLUNA for MEN”

MEN’S BELLUNA is a men’s line derived from BELLUNA, launched in 2016 as “BELLUNA for MEN” in response to demand from BELLUNA’s female customers for purchasing products for male family members as well. It is now known as “Men’s Belluna” and offers a comprehensive range of men’s clothing and fashion accessories for work, outings, and home use, including shirts, slacks, underwear, pants, outerwear, and shoes. Alongside “Men’s Life,” which focuses on selected fashion, and “Men’s Dailies,” which offers everyday wear and underwear, it is positioned as a comprehensive men’s line that extends BELLUNA’s sales base into the men’s market.

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