Tagline
INDUSTRIAL STREET BRAND
BETTERTHAN88 is a street casual brand active in Korea since 2018. Centered on basic oversized fits, it offers sweatshirts, hoodies, T-shirts, pants, headwear, accessories, and more, and embraces an industrial street aesthetic. The brand name is shaped after the infinity symbol (INFINITY). Rather than chasing trends, it emphasizes designs faithful to the basics, 100% domestic production, and consideration for shrinkage after washing and comfort when worn. It also takes a unisex approach, with a product range spanning everyday casualwear and streetwear.
Concept
Rather than chasing trends, it produces only the highest-quality products through an industrial street style faithful to the basics and continuous research and development.