THUG CLUB is a Korean luxury streetwear brand founded in Seoul in 2018 by Min and Kwon. Drawing inspiration from everyday details, it espouses the “attitude and freedom” associated with hip-hop and is built around a stance of challenging the established scene. Its collections center on subversive designs incorporating biker and hip-hop elements, with a product lineup focused on apparel.
Concept
THUG CLUB conveys the attitude and freedom associated with hip-hop. THUG CLUB represents the designers’ challenge to the established scene.