Tagline
BGL is not just clothes!
BGL is a womenswear brand founded in 2005 in Kyiv, Ukraine. The brand name derives from “Belong Genteel Light,” and its collections focus on business and office wear for contemporary women, including dresses, blouses, skirts, trousers, jackets, and suits. Positioned for women who set their own rules, the brand proposes “clothes that bring out who you are rather than change you.” It manages the process from planning through production and distribution, and manufactures in Ukraine.
Concept
The idea of the brand is the self-made woman — a woman who can change the world.