BLACK PEACH is a Japanese apparel brand launched in 2022 by drift driver 油浦桃. Its range focuses on clothing such as T-shirts, hoodies, and coordinated sets, and also includes car- and motorcycle-related items such as stickers, keychains, and steering wheels. Against the backdrop of the yankii and gyaru cultures favored by 油浦桃, the brand positions clothing worn while drifting, riding motorcycles, or working on cars as “battle gear.” It sells through its own e-commerce store, ZOZOTOWN, and car-related events, and shares the appeal of drift culture through fashion.
Concept
The concept is to give form to things the founder likes. Having admired and moved through yankii and gyaru culture, these influences are naturally reflected in the brand. The founder wants people to wear their coolest and cutest outfits when drifting, riding motorcycles, or working on cars, and calls these clothes “battle gear.”