BLONDEY

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Overview

BLONDEY is an eponymous fashion brand launched in 2018 by London-based artist, skateboarder, and designer Blondie McCoy (Thomas Hage). In addition to clothing, the brand produces art and books in small batches. Centered on men’s streetwear, it expresses British pop culture, religion, politics, and autobiographical elements through collage and photomontage. McCoy has described the brand’s guiding principle as presenting art, clothing, and skateboarding from the same studio and managing the entire creative process himself.

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