Tagline
MAKE GAMING COOL
BNK FEARX is a gaming and lifestyle brand whose predecessor was a South Korean esports organization established in 2018. It was renamed FearX in 2023 and took its current name in 2024 after signing a naming sponsorship agreement with BNK Financial Group. Centered on the League of Legends LCK, it operates competitive teams across multiple titles, including Rainbow Six Siege, and offers official merchandise such as jerseys, apparel, accessories, and stationery. It aims to build a community centered on gaming and esports culture and create a brand that represents that culture, under the slogan “MAKE GAMING COOL.”
Concept
It brings together a close-knit community centered on gaming and esports culture and, together with them, creates a brand that represents this culture.