Tagline
Learn from world culture and care family
BOBO is a Japanese baby and children’s goods brand trademarked in 2007 by Ficelle, a baby goods manufacturer in Gamagori, Aichi Prefecture. Its product range includes baby clothes, bedding, blankets, bibs, and bags. Drawing inspiration from cultures, folk crafts, and interiors around the world, the brand is characterized by folk-inspired designs featuring embroidery, tassels, and vibrant colors. Its official concept is “Learning from cultures around the world and caring for family,” and it has also offered apparel since 2010.
Concept
Learning from cultures around the world and caring for family