BOBSON GENOESE is a denim line for young men launched in 2005 by the Japanese jeans brand BOBSON. The brand’s official history describes it as a product line that makes use of its processing techniques, and its name adopts “GENOESE,” which is considered one of the origins of the word “jeans.” Sales information presents the concept as a fusion of “European Design” and “Japanese sensibility,” with a focus on processed jeans. It cannot currently be confirmed as an official current line of BOBSON, and archived items are available through outlet and secondhand markets.
Concept
A fusion of “European Design” and “Japanese sensibility”