Boite by jouet is a bag brand developed by Beam Co., Ltd., a bag manufacturer in Osaka. It is currently presented as “Boite” on the official online store, with shoulder bags, backpacks, totes, Boston bags, and other styles for men and unisex users. The brand name means “box” in French. Inspired by the idea of setting out with the excitement of a toy box packed with wonder, the brand proposes bags that fit into everyday life and are made with a focus on material texture and functionality. Beam Co., Ltd. was established in May 1987.
Concept
The French word for “box.” Boîte embodies the wish to always set out with the excitement of a toy box packed with anticipation. It continues to propose product creation with a keen sensibility and a fresh quality, so that Boîte can fit into everyday life and bring color to each day when worn.