Tagline
Bring the special feeling and excitement of wearing intricately crafted pieces into everyday life.
bon_meur is a women’s fashion brand launched in Japan in 2023. Its name is inspired by the French phrase “Bonne humeur,” meaning “good mood.” With a happy, craft-inspired sensibility as its concept, the brand offers blouses, dresses, pants, skirts, and other pieces featuring detailed designs such as embroidery and fringe. It proposes clothing that brings a sense of specialness and excitement into everyday life and can be styled in ways that express the wearer’s individuality. Since presenting its 1st COLLECTION through SHIPS any, the brand has continued to release collections.
Concept
A happy, craft-inspired sensibility