Tagline
Sparkling Vacation
BONIDEE is a home and resort wear brand launched in Korea in 2018. Its offerings include swimwear, rash guards, robes, dresses, bags, hats, and other items, with beachwear and related pieces for travel, vacations, and time spent relaxing. The brand states that it aims to create clothing that lets people set aside concerns about their body shape and focus on travel and rest, with designs centered on natural, comfortable coverage and unique vibes and silhouettes. Alongside styling that combines swimwear with cover-ups, the brand has expanded into homewear.
Concept
BONIDEE designs clothing for happy travel moments, allowing people to set aside concerns about their body shape and focus on travel and relaxation.