Tagline
Pssst... Let’s cultivate joy with BONTON!
BONTON is a French children’s clothing brand founded in Paris in 2001 by Irene Cohen and Thomas Cohen. It focuses on clothing for babies and children and also offers accessories, while its concept stores carry toys, cosmetics, and other items. The brand identifies a colorful world, items rooted in everyday wear, and iconic cuts and prints as part of its DNA. It proposes wardrobes for children and babies that combine fashion, color, and craftsmanship, expressing a vision that balances urban everyday life with playful childhood.
Concept
To evolve from a children’s fashion concept with strong recognition in Paris into the go-to, desirable brand for cool kids around the world. Playing with colors and looks and giving styles a twist becomes child’s play. BONTON embodies the perfect balance between urban everyday life and a fun attitude. Instantly iconic: a fashion silhouette that makes an impression and a free-spirited attitude that reflects children.