Tagline
my little journey
Boribon is a Japanese children’s clothing brand developed by F.O. International. Centered on the idea of a little girl setting off on a journey, it brings the excitement of beautiful sights and cute creatures she encounters for the first time into everyday outfits. Its wide-ranging items include dresses, tops, and bottoms, with collections for babies and children.
Concept
A little girl set off on a journey. Beautiful sights and cute creatures she encountered for the first time. Memories filled with excitement.