BOWLOW

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Country: South Korea
Founded: 2015 2010s
Category: Clothing Beauty and cosmetics
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

Tagline

A silhouette perfected through detail

BOWLOW is a menswear brand founded in 2015 in Daejeon, South Korea, by its founder, Baek Doo-jin. Centered on “muscle fit” tailored to the physique and lifestyle of men who exercise, it offers items ranging from formal to casual, including T-shirts, knitwear, shirts, jackets, and trousers. The founder is involved in planning and design, material selection, and production, with an emphasis on fit suited to different body types and attention to detail. The brand defines its identity as “not excessive, but grounded; unaffected by trends, yet built to last,” and has now expanded into beauty and cosmetics for men.

Concept

A brand that is not excessive but has substance, unaffected by trends yet built to last

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

BOWLOW PRODUCT

Sub-brand

Clothing

A menswear line at the core of BOWLOW

As the core line responsible for BOWLOW’s fashion segment, BOWLOW PRODUCT focuses primaril

As the core line responsible for BOWLOW’s fashion segment, BOWLOW PRODUCT focuses primarily on menswear, including shirts, T-shirts, knitwear, jackets, trousers, and denim. The official online store also offers bags, shoes, and accessories made of 925 silver alongside clothing in the same category. Centered on contemporary, minimalist design and details, the line brings together products for everyday wardrobes. While BOWLOW COSMETIC covers the cosmetics segment, this line presents BOWLOW’s style through clothing and fashion accessories. Within BOWLOW as a whole, it is positioned as the fashion line that forms the brand’s foundation, with a broad product range.

- Sub-brand

BOWLOW PRODUCT

Clothing

A menswear line at the core of BOWLOW

As the core line responsible for BOWLOW’s fashion segment, BOWLOW PRODUCT focuses primaril