branshes

A kids’ brand launched jointly by branshes and EDWIN in December 2023, combining branshes’ refined, high-quality children’s clothing with EDWIN’s denim expertise. Centered on denim pants, it offers a denim wardrobe that includes jumper skirts, skirts, tops, dresses, and caps, as well as products featuring easy-to-use designs for children and lightweight denim. Unlike DRC, which focuses on everyday wear in a broad range of categories; b.+A, a seasonless and genderless stylist-designed collection; and aBity select., aimed at young parents, this is a joint brand focused specifically on denim in both materials and product categories.

A kids’ fashion brand launched by branshes on August 31, 2023, for Gen Z parents. It was planned primarily by the company’s staff in their twenties. The name comes from the Italian word “abiti,” meaning clothes. Centered on a natural-meets-street style incorporating trends in Korean children’s clothing, the brand offers items that let children express the styles they like without dividing them by gender. Alongside branshes, a comprehensive brand; DRC, focused on everyday wear; Ou? by EDWIN, specializing in denim; and b.+A, which foregrounds Aya Kaneko’s creative direction, it is a spinoff brand that brings trends to younger parents who get information through social media and online channels.

Derived from branshes, it debuted in October 2023 as the first kids’ label produced by stylist Aya Kaneko. Centered on seasonless, genderless clothing that can be worn across seasons, ages, and genders, it offers easy-to-coordinate items that add a touch of polish to basics, including monochrome styles, matching sets, and sports-mix looks. In contrast to branshes’ broad range of kidswear, DRC’s everyday wear, Ou? by EDWIN’s denim, and aBity select.’s natural-meets-street style, this planning label expands outfit proposals for occasions ranging from everyday life to going out, through Aya Kaneko’s styling perspective.

Derived from branshes’ comprehensive baby and kidswear offering, this label defines its role around everyday wear under the themes of Daily, Relax, and Comfortable. It offers products that make up everyday outfits, focusing on T-shirts, bottoms, pajamas, and items for daycare and school, with an emphasis on comfort and ease of movement. While the parent brand covers trends and material proposals, Ou? by EDWIN specializes in denim, b.+A features stylist-led projects, and aBity select. combines natural and street styles, DRC serves as the brand family’s foundational label for everyday and basic wear.