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aBity select

aBity select

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Country: Japan
Founded: 2023 2020s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Be oneself. More freely.

aBity select is a Japanese kids’ fashion brand launched on August 31, 2023, by Branshes Co., Ltd., headquartered in Suita, Osaka Prefecture. Its name derives from the Italian word “abiti,” meaning “clothes.” The brand offers genderless children’s clothing that incorporates trends in Korean children’s fashion and is not bound by gender preconceptions. Centered on an unpretentious “Natural × Street” style that lets children be themselves, it is aimed at Generation Z parents and their children. Its products are currently available through its official online store and other channels.

Concept

An unpretentious “Natural × Street” style that lets children be themselves

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2009

Year Brand Category Description

2009

branshes

Parent brand

Clothing

A trend-focused line aimed at Gen Z parents

A kids’ fashion brand launched by branshes on August 31, 2023, for Gen Z parents. It was p

A kids’ fashion brand launched by branshes on August 31, 2023, for Gen Z parents. It was planned primarily by the company’s staff in their twenties. The name comes from the Italian word “abiti,” meaning clothes. Centered on a natural-meets-street style incorporating trends in Korean children’s clothing, the brand offers items that let children express the styles they like without dividing them by gender. Alongside branshes, a comprehensive brand; DRC, focused on everyday wear; Ou? by EDWIN, specializing in denim; and b.+A, which foregrounds Aya Kaneko’s creative direction, it is a spinoff brand that brings trends to younger parents who get information through social media and online channels.

2009 Parent brand

branshes

Clothing

A trend-focused line aimed at Gen Z parents

A kids’ fashion brand launched by branshes on August 31, 2023, for Gen Z parents. It was p