Tagline
Sing with Denim.
Ou? by EDWIN is a Japanese kids’ denim brand that debuted in December 2023 through Branshes and EDWIN. Focusing on sizes 90–150 cm, it offers children’s wear including denim pants, skirts, dresses, overalls, tops, and hats. With the slogans “Sing with Denim.” and “Kids’ denim to fall for in 0.5 seconds,” the brand offers items ranging from denim for everyday wear to pieces for special occasions, and proposes “a stylish denim wardrobe for children.” It is a derivative brand with Branshes as its parent brand.
Concept
A denim wardrobe for stylish children, where they play with clothes as freely as birds and hum a flower song.