Tagline
More stylish, more high-quality, more comfortable, and most importantly, more fun. An upgrade to my style.
BRILL is a Japanese women's knitwear brand that debuted in fall 2023. Its name derives from the French word “Briller” (“to shine, to glow”), and the brand centers on creations that touch and envelop the skin, bringing warmth and making everyday life seem filled with light. It is operated by Element Rule, part of the Adastria Group, and Akiko Izumi was involved in launching the brand as its director.
Concept
“Briller = to shine, to glow”
Clothing touches the skin, envelops it, and brings warmth.
At times, it brings calm, creates excitement, and even lifts one’s spirits.
Creations grounded in a belief in that power
allow those who wear them
to care for themselves, love someone, and show consideration for others.
The subtlety of everyday life becomes filled with light.