BURNING EFFECT

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Overview

BURNING EFFECT was a performance line offered by the Korean sports lifestyle brand FCMM. Fashion media in 2019 and 2020 described it as a line offering leggings, shorts, sports bras, rash guards, running shoes, and other items for active sports, and presenting affordable athleisure made with functional materials. It cannot currently be confirmed as an independent active line on FCMM’s official website, and is considered a discontinued sub-line.

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1 brands
Founded
2016
2016 Parent brand
FCMM
Clothing

A past functional line for active sports

BURNING EFFECT was a performance-oriented sub-line for active sports that FCMM developed f

BURNING EFFECT was a performance-oriented sub-line for active sports that FCMM developed from 2019 to 2020. While FCMM generally offered a broad range of training sets and athleisure suitable for everyday wear, this line centered on leggings, shorts, and sports bras, emphasizing ease of movement during exercise and functional materials. Unlike FCMM SPORT, a comprehensive sportswear line for beginners, and QYROP, a line focused on contemporary urban running, BURNING EFFECT is positioned as a past performance line that emphasized FCMM’s sports performance before those lines.

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