FCMM

FCMM SPORT is a core spin-off brand that develops FCMM’s sportswear offering specifically for beginners. It extends FCMM’s lifestyle-sports concept to apparel suitable for training and running, jogger pants, outerwear, bags, shoes, and other products, positioning them as athleisure that is easier to incorporate into everyday life than competition-specific clothing. In contrast to QYROP, which foregrounds specialized running functionality, and BURNING EFFECT, which previously targeted active sports, FCMM SPORT serves as an entry point for people starting sports, with a broad range of products spanning everyday and athletic wear.

HEALTHY LIFE WITH DOG is a derivative line launched by FCMM in December 2018, extending its scope to life with pets. Using the same mood and colors as existing FCMM products, it offered items including sweatshirts, hoodies, fleecewear, vests, training wear, and backpacks, with matching outfits for owners and their dogs at its core. Unlike FCMM SPORT, which focuses on human sportswear and everyday wear, QYROP, which specializes in running, and the former performance line BURNING EFFECT, it is an independent lifestyle line that extends the concepts of sportswear to walks and shared experiences with pets.

QYROP is FCMM’s first performance running line and its current derivative line focused specifically on running as an extension of FCMM’s city-sports orientation. Centered on design that connects running in urban environments with everyday life, it offers reflective prints, materials with breathable, lightweight, and quick-drying properties, and items such as running tops and shorts. Its functional scope is more focused than that of FCMM SPORT, which covers comprehensive athleisure for beginners. It reconfigures the active-sports offerings previously associated with BURNING EFFECT as contemporary urban running.

BURNING EFFECT was a performance-oriented sub-line for active sports that FCMM developed from 2019 to 2020. While FCMM generally offered a broad range of training sets and athleisure suitable for everyday wear, this line centered on leggings, shorts, and sports bras, emphasizing ease of movement during exercise and functional materials. Unlike FCMM SPORT, a comprehensive sportswear line for beginners, and QYROP, a line focused on contemporary urban running, BURNING EFFECT is positioned as a past performance line that emphasized FCMM’s sports performance before those lines.