CASTELBAJAC LIGNEE, a casual line derived from French-origin Jean-Charles de Castelbajac, began its rollout in South Korea in 2012. Created by Jean-Charles de Castelbajac and his son, Louis-Marie de Castelbajac, it was aimed mainly at men and reworked French tradition, drawing on French history, chivalric spirit, and fencing, in a preppy and pop style. Its concept was “The house of Brave.” The line launched first in South Korea, with expansion into Europe also planned, but in light of factors including the cancellation of its trademark registration for non-use, it can be considered a discontinued line today.
Concept
The house of Brave