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CHIECO SAKU

CHIECO SAKU

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Country: Japan
Founded: 2022 2020s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

I love CHIECO SAKU.

CHIECO SAKU is a Japanese children's clothing brand developed by Sanki Shoko. It debuted in August 2022 as a new MIKI HOUSE brand. Centered on the innocent, playful world depicted by Chieco, a rabbit character, it offers clothing and fashion accessories for babies and children. With “A Girl’s Dream” as its concept, the brand is characterized by designs based on red and pink, a retro sensibility, and signature embroidery and appliqués. It is available in Japan and overseas, including the UK and France.

Concept

A girl's dream

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1971

Year Brand Category Description

1971

MIKI HOUSE

Parent brand

Clothing

A line focused on colors and characters for girls

A spin-off brand developed within the MIKI HOUSE brand family to clearly present a distinc

A spin-off brand developed within the MIKI HOUSE brand family to clearly present a distinctive world for girls. The brand was revived in 2022 and, with red and pink as its main colors, extends the world depicted by Chieko the rabbit across clothing, shoes, and accessories. Unlike MIKI HOUSE’s comprehensive offerings for babies and children, it is characterized by flowers, ribbons, characters, and retro-inspired silhouettes and details. In contrast to DOUBLE_B, which focuses on denim, and HOT BISCUITS, which offers pop characters and everyday babywear, this line takes responsibility for color and storytelling aimed at girls.

1971 Parent brand

MIKI HOUSE

Clothing

A line focused on colors and characters for girls

A spin-off brand developed within the MIKI HOUSE brand family to clearly present a distinc