MIKI HOUSE

A historical offshoot line introduced by MIKI HOUSE in 1987 as a traditional brand. While the parent brand offers a comprehensive vision of everyday life from infancy through childhood, MIKI HOUSE COLLECTION served as a distinct name for the classic, traditional clothing-making of the brand’s early years. Whereas the currently offered MIKI HOUSE Formal is a specialist brand for specific occasions such as starting nursery school or school and interviews, MIKI HOUSE COLLECTION occupies a position symbolizing MIKI HOUSE’s tradition and its formalwear offerings. It is not included in the current official brand list.

A newborn brand introduced by MIKI HOUSE in 1989, it was a spin-off line that narrowed the parent brand’s broad range of baby and children’s offerings to the period immediately after birth. It covered clothing and preparations for childcare needed during the newborn stage, and the official history records multiple awards from 2011 to 2014. As it is not included in the current official brand list, unlike Gold Label and HOT BISCUITS, it is positioned as a historical line through which MIKI HOUSE presented its expertise in the newborn field under a distinct brand name.

A line introduced in 1998 as an American casual brand derived from MIKI HOUSE. While the parent brand offers a broad range spanning maternity preparation, newborn, baby, toddler, kids, and formalwear, DOUBLE_B focuses on everyday children’s clothing centered on denim. It also includes black bear motifs, a basic series, and casual offerings for girls. Maintaining MIKI HOUSE’s quality foundation, it is an independent line within the brand family dedicated to denim and American casual style.

A baby brand launched by MIKI HOUSE in 2001, it offers a wide range of clothing and childcare-related items for everyday life with infants and toddlers. Its designs are centered on pop, colorful palettes and an approachable style featuring the Beans-kun characters, and its offerings include babywear, underwear, pajamas, shoes, maternity and newborn preparation sets, and accessories. While MIKI HOUSE itself provides a comprehensive range across ages and everyday situations, and DOUBLE_B focuses on casual styles centered on denim, HOT BISCUITS serves the brand family with bright, everyday designs and character appeal for infants and toddlers.

A historical spin-off line launched by MIKI HOUSE in 2009 as a boys’ brand. While the parent brand offers a wide range of products spanning genders and age groups, BLACK BEAR focused on boys, shaping its product offerings around a distinct brand name and black bear motif. In contrast to the current DOUBLE_B, which represents American casual style centered on denim across the brand as a whole, BLACK BEAR was characterized by foregrounding its focus on boys. It is not included in the current official brand lineup and is positioned as a line that reflects the history of MIKI HOUSE’s brand development.

A spin-off brand developed within the MIKI HOUSE brand family to clearly present a distinctive world for girls. The brand was revived in 2022 and, with red and pink as its main colors, extends the world depicted by Chieko the rabbit across clothing, shoes, and accessories. Unlike MIKI HOUSE’s comprehensive offerings for babies and children, it is characterized by flowers, ribbons, characters, and retro-inspired silhouettes and details. In contrast to DOUBLE_B, which focuses on denim, and HOT BISCUITS, which offers pop characters and everyday babywear, this line takes responsibility for color and storytelling aimed at girls.

The highest-end line, showcasing the craftsmanship MIKI HOUSE has cultivated over more than half a century through carefully selected materials and advanced manufacturing techniques. It uses materials such as Sea Island cotton, cashmere, silk, and high-quality down, and offers products ranging from babywear and childrenswear to formalwear and lifestyle goods. While MIKI HOUSE as a whole provides a comprehensive offering for children’s lives, and DOUBLE_B and CHIECO SAKU differentiate themselves through design and style, Gold Label serves to express the parent brand’s quality value at the highest level through its materials, tailoring, and exclusivity.

Within MIKI HOUSE’s broad range of children’s clothing, this brand specializes in attire for formal occasions such as starting nursery or school, Shichi-Go-San, school visits, and entrance examination interviews. Although the parent brand itself also offers formal items, MIKI HOUSE Formal organizes suits, jackets, dresses, boleros, shirts, shoes, bags, and other items systematically by purpose. It has a distinct role from the casual styles of DOUBLE_B and HOT BISCUITS and the character-focused approach of CHIECO SAKU, complementing the brand family as a specialist category for milestones in children’s growth, interviews, and entrance examinations.