HOT BISCUITS

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Overview

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Good Quality
HOT BISCUITS is a Japanese baby and children’s clothing brand launched by Miki House in March 2001. It offers clothing from newborn to kids’ sizes, along with first shoes, hats, bags, and items for preparing for childbirth. Its concept is “Let children be more like children.” With “Good Quality” as its keyword, the official website describes a focus on comfortable feel against the skin, functionality, reassurance, and durability. The brand is also characterized by pop, colorful designs featuring characters such as Beans and Cavit.

Concept

Let children be more like children

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1 brands
Founded
1971
1971 Parent brand
MIKI HOUSE
Clothing

A baby line centered on pop character appeal

A baby brand launched by MIKI HOUSE in 2001, it offers a wide range of clothing and childc

A baby brand launched by MIKI HOUSE in 2001, it offers a wide range of clothing and childcare-related items for everyday life with infants and toddlers. Its designs are centered on pop, colorful palettes and an approachable style featuring the Beans-kun characters, and its offerings include babywear, underwear, pajamas, shoes, maternity and newborn preparation sets, and accessories. While MIKI HOUSE itself provides a comprehensive range across ages and everyday situations, and DOUBLE_B focuses on casual styles centered on denim, HOT BISCUITS serves the brand family with bright, everyday designs and character appeal for infants and toddlers.

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