Tagline
Stylish and kind to children, the Earth, and the environment.
DOUBLE_B is a Japanese American casual brand for babies and children, introduced in 1998 by Miki House. Based on denim, it offers cool, stylish clothing, shoes, bags, and other items for children, with the black bear character “B-kun” as its icon. The brand aims to create stylish “cool clothes” that are kind to children, the Earth, and the environment, and its commitments include putting children first in its approach to making products, using denim with consideration for the environment, respecting individuality, and promoting sustainability. It continues to be offered in Japan and internationally as a Miki House brand line.
Concept
Making products with children as the top priority