CIRCLE

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Overview

Tagline

Jeans of a New Dimension
CIRCLE is a jeans series launched in 2019 by JAPAN BLUE JEANS, based in Kojima, Kurashiki City, Okayama Prefecture. Developed against the backdrop of a collaboration between Japanese denim artisans and European denim designers, it uses selvedge denim produced in Kojima and a curved waistband that follows the body's contours, pursuing fit and comfort. The range included classic straight, straight, and tapered styles, among others, and expanded into overseas markets as a standard line of JAPAN BLUE JEANS, but production ended and the series was discontinued in March 2026.

Concept

Sticking to Japanese roots and denim heritage, while paying homage to the brand's evolution in Europe.

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1 brands
Founded
2011
2011 Parent brand
JAPAN BLUE JEANS
Clothing

A fit-design line centered on a curved waistband

CIRCLE is a jeans line under a distinct name that JAPAN BLUE JEANS has developed since 201

CIRCLE is a jeans line under a distinct name that JAPAN BLUE JEANS has developed since 2019. Rather than a conventional straight waistband, it features a curved waistband that follows the body, with the aim of improving fit and silhouette. The line has continued to be offered in multiple fabrics, silhouettes, and models, and official articles have referred to it as a “new line” and the “CIRCLE line.” While STANDARD, ReDESIGN, and SELVEDGE are the three current product labels, CIRCLE is positioned as a fit-focused line derived from the brand’s established range of jeans.

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