Grand Seiko is a luxury watch brand launched in Japan by Seiko in 1960. It was reorganized as an independent brand in 2017 and offers mechanical, quartz, and Sp...
Luxury & heritage
Minimal & basics
Polished & dressy
Shared traits
The brands share concept-driven design and functional design.
Differences from CODE41
Grand Seiko shows a stronger emphasis on Minimal & basics.
Grand Seiko shows a stronger emphasis on Luxury & heritage.
Chronoswiss is an independent mechanical watch brand founded in Munich, Germany, in 1983 by master watchmaker Gerd-Rüdiger Lang. Amid the quartz crisis, it set...
Decoration & playfulness
Luxury & heritage
Avant-garde & designer
Shared traits
The brands share concept-driven design and attention to materials and craftsmanship.
Differences from CODE41
Chronoswiss shows a stronger emphasis on Luxury & heritage.
Chronoswiss shows a stronger emphasis on Decoration & playfulness.
Gerald Charles is an independent Swiss watch maison based in Geneva, founded in 2000 by watch designer Gerald Charles Genta. It offers luxury mechanical watches...
Luxury & heritage
Sporty & sportswear
Decoration & playfulness
Shared traits
The brands share functional design and attention to materials and craftsmanship.
Differences from CODE41
Gerald Charles shows a stronger emphasis on Luxury & heritage.
Gerald Charles shows a stronger emphasis on Sporty & sportswear.
Jaquet Droz is a luxury watch brand founded in 1738 by Pierre Jaquet-Droz in La Chaux-de-Fonds, Switzerland. In addition to watchmaking, the founder made his na...
Luxury & heritage
Decoration & playfulness
Outdoor & functional
Shared traits
The brands share functional design and attention to materials and craftsmanship.
Differences from CODE41
Jaquet Droz shows a stronger emphasis on Luxury & heritage.
Jaquet Droz shows a stronger emphasis on Decoration & playfulness.
Breitling is a watch brand founded in 1884 by Léon Breitling in Saint-Imier, Switzerland. Its offerings center on high-precision instrument watches, particularl...
Sporty & sportswear
Luxury & heritage
Outdoor & functional
Shared traits
The brands share distinctive designs and functional design.
Differences from CODE41
Breitling shows a stronger emphasis on Sporty & sportswear.
Breitling shows a stronger emphasis on Luxury & heritage.
Kross Studio is an independent watchmaker and design studio founded in 2020 by Marco Tedeschi in Gland, Switzerland. In addition to luxury watches, it offers co...
Decoration & playfulness
Luxury & heritage
Avant-garde & designer
Shared traits
The brands share distinctive designs and attention to materials and craftsmanship.
Differences from CODE41
Kross Studio shows a stronger emphasis on Decoration & playfulness.
Kross Studio shows a stronger emphasis on Luxury & heritage.
Founded in 1828 in Schaffhausen, Switzerland, by watchmaker Heinrich Moser, H. Moser & Cie. is a luxury watch manufacture. It carries on the spirit of its found...
Luxury & heritage
Minimal & basics
Polished & dressy
Shared traits
The brands share attention to materials and craftsmanship and original design.
Differences from CODE41
H. Moser & Cie shows a stronger emphasis on Minimal & basics.
H. Moser & Cie shows a stronger emphasis on Luxury & heritage.
Girard-Perregaux is a Swiss luxury watch manufacture whose lineage dates back to 1791, when Jean-François Botto began his work in Geneva. In 1867, Constant Gira...
Luxury & heritage
Polished & dressy
Minimal & basics
Shared traits
The brands share functional design and attention to materials and craftsmanship.
Differences from CODE41
Girard-Perregaux shows a stronger emphasis on Luxury & heritage.
Girard-Perregaux shows a stronger emphasis on Minimal & basics.
Jaeger-LeCoultre is a luxury watchmaking maison founded in 1833 by Antoine LeCoultre in the Vallée de Joux, Switzerland. As a fully integrated manufacture, it f...
Luxury & heritage
Polished & dressy
Minimal & basics
Shared traits
The brands share functional design and unisex collections.
Differences from CODE41
Jaeger-LeCoultre shows a stronger emphasis on Luxury & heritage.
Jaeger-LeCoultre shows a stronger emphasis on Minimal & basics.
Bell & Ross is a luxury watch brand founded in Paris, France, in 1994 by Carlos‑A. Rosillo and Bruno Belamich. Its aim is to create watches suited to profession...
Luxury & heritage
Polished & dressy
Outdoor & functional
Shared traits
The brands share concept-driven design and functional design.
Differences from CODE41
Bell & Ross shows a stronger emphasis on Luxury & heritage.
Bell & Ross shows a stronger emphasis on Polished & dressy.
SEIKO is a Japanese watch brand founded in Tokyo in 1881 by Kintaro Hattori. In 1924, “SEIKO” was engraved on wristwatches, establishing the name as a brand. Th...
Sporty & sportswear
Outdoor & functional
Polished & dressy
Shared traits
The brands share distinctive designs and functional design.
Differences from CODE41
Seiko shows a stronger emphasis on Sporty & sportswear.
Seiko shows a stronger emphasis on Outdoor & functional.
Atelier Akrivia is an independent haute horlogerie atelier founded in 2012 in Geneva, Switzerland, by watchmaker Rexhep Rexhepi. Based in a workshop in Geneva’s...
Luxury & heritage
Polished & dressy
Outdoor & functional
Shared traits
The brands share concept-driven design and distinctive designs.
Differences from CODE41
Atelier Akrivia shows a stronger emphasis on Luxury & heritage.
Atelier Akrivia shows a stronger emphasis on Polished & dressy.
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or degree of similarity.