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8ON8 vs Kero: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: 8ON8 Swap brands

8ON8

China Founded 2017

Sporty & sportswear · Outdoor & functional · Avant-garde & designer

Kero

Sweden Founded 1929

Outdoor & functional · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    8ON8 shows a stronger emphasis

  • Avant-garde & designer

    8ON8 shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • 8ON8 (solid line, circles)
  • Kero (dashed line, squares)
Traits of 8ON8 and Kero, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • 8ON8
  • Kero
Minimal & basics
8ON8：Relative prominence within the brand
Kero：Relative prominence within the brand
Polished & dressy
8ON8：Relative prominence within the brand
Kero：Relative prominence within the brand
Luxury & heritage
8ON8：Relative prominence within the brand
Kero：Relative prominence within the brand
Avant-garde & designer
8ON8：Relative prominence within the brand
Kero：Relative prominence within the brand
Decoration & playfulness
8ON8：Relative prominence within the brand
Kero：Relative prominence within the brand
Streetwear
8ON8：Relative prominence within the brand
Kero：Relative prominence within the brand
Trends & youth culture
8ON8：Relative prominence within the brand
Kero：Relative prominence within the brand
Sporty & sportswear
8ON8：Relative prominence within the brand
Kero：Relative prominence within the brand
Outdoor & functional
8ON8：Relative prominence within the brand
Kero：Relative prominence within the brand

Basic information

Field
8ON8
Kero
Country China Sweden
Founded 2017 1929
Category Clothing Textiles and material technology
Other categories — Bags Accessories Footwear

— indicates information that is not available.

Brand profiles

Collaborations

8ON8

  • 2025-07-26

    grounds

    A collaboration commemorating the 8th anniversary in 2025. Two styles featuring JEWELRY soles and candy motifs will be released on a limited basis starting July 26.

8ON8 collaborations

Kero

  • 2022-10-13

    Acne Studios

    First collaboration with Swedish heritage brand Kero. Sámi-origin “beak” boots and mules were revived in an Acne context.

Kero collaborations

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