PHI
PHI is a knitwear-focused fashion brand founded in Sweden in 2018 by Camilla Modin Djanaieff. It mainly offers sweaters and accessories made from organic and recycled wool and cashmere, and is guided by a concept of harmony based on the gol...
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PHI vs Boardies: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: PHI
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Polished & dressy · Minimal & basics
Decoration & playfulness · Sporty & sportswear · Streetwear
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Decoration & playfulness
Boardies shows a stronger emphasis
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Sporty & sportswear
Boardies shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- PHI (solid line, circles)
- Boardies (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Sweden | United Kingdom |
| Founded | 2018 | 2015 |
| Category | Clothing | Clothing |
| Other categories | — | Lifestyle products |
— indicates information that is not available.
Brand profiles
Boardies
Boardies is a lifestyle and swimwear brand founded in London, UK, in 2015 by Nicholas Crook. Its range focuses primarily on menswear and also includes products for children and women, as well as matching family sets. The brand’s products ar...
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