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8ON8 vs Devilock: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: 8ON8 Swap brands

8ON8

China Founded 2017

Sporty & sportswear · Outdoor & functional · Avant-garde & designer

Devilock

Japan Founded 1996

Sporty & sportswear · Streetwear · Trends & youth culture

Similarities and differences

Shared traits

  • Both brands show traits of Sporty & sportswear.

Different traits

  • Polished & dressy

    8ON8 shows a stronger emphasis

  • Streetwear

    Devilock shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • 8ON8 (solid line, circles)
  • Devilock (dashed line, squares)
Traits of 8ON8 and Devilock, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • 8ON8
  • Devilock
Minimal & basics
8ON8：Relative prominence within the brand
Devilock：Relative prominence within the brand
Polished & dressy
8ON8：Relative prominence within the brand
Devilock：Relative prominence within the brand
Luxury & heritage
8ON8：Relative prominence within the brand
Devilock：Relative prominence within the brand
Avant-garde & designer
8ON8：Relative prominence within the brand
Devilock：Relative prominence within the brand
Decoration & playfulness
8ON8：Relative prominence within the brand
Devilock：Relative prominence within the brand
Streetwear
8ON8：Relative prominence within the brand
Devilock：Relative prominence within the brand
Trends & youth culture
8ON8：Relative prominence within the brand
Devilock：Relative prominence within the brand
Sporty & sportswear
8ON8：Relative prominence within the brand
Devilock：Relative prominence within the brand
Outdoor & functional
8ON8：Relative prominence within the brand
Devilock：Relative prominence within the brand

Basic information

Field
8ON8
Devilock
Country China Japan
Founded 2017 1996
Category Clothing Clothing
Other categories — Lifestyle products Art projects

— indicates information that is not available.

Brand profiles

Collaborations

8ON8

  • 2025-07-26

    grounds

    A collaboration commemorating the 8th anniversary in 2025. Two styles featuring JEWELRY soles and candy motifs will be released on a limited basis starting July 26.

8ON8 collaborations

Devilock

  • 2020-11-21

    MIHARA YASUHIRO

    In 2020, the brands collaborated on and released two versions of the “PETERSON” sneaker, featuring black leather and white stitching.

Devilock collaborations

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