Fashion brand directory szu
Page language: English

GU vs CERRUTI: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: GU Swap brands

GU

Japan Founded 2006

Trends & youth culture · Polished & dressy · Minimal & basics

CERRUTI

France Founded 1967

Luxury & heritage · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Trends & youth culture

    GU shows a stronger emphasis

  • Luxury & heritage

    CERRUTI shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • GU (solid line, circles)
  • CERRUTI (dashed line, squares)
Traits of GU and CERRUTI, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • GU
  • CERRUTI
Minimal & basics
GU：Relative prominence within the brand
CERRUTI：Relative prominence within the brand
Polished & dressy
GU：Relative prominence within the brand
CERRUTI：Relative prominence within the brand
Luxury & heritage
GU：Relative prominence within the brand
CERRUTI：Relative prominence within the brand
Avant-garde & designer
GU：Relative prominence within the brand
CERRUTI：Relative prominence within the brand
Decoration & playfulness
GU：Relative prominence within the brand
CERRUTI：Relative prominence within the brand
Streetwear
GU：Relative prominence within the brand
CERRUTI：Relative prominence within the brand
Trends & youth culture
GU：Relative prominence within the brand
CERRUTI：Relative prominence within the brand
Sporty & sportswear
GU：Relative prominence within the brand
CERRUTI：Relative prominence within the brand
Outdoor & functional
GU：Relative prominence within the brand
CERRUTI：Relative prominence within the brand

Basic information

Field
GU
CERRUTI
Country Japan France
Founded 2006 1967
Category Clothing Clothing
Other categories Bags Accessories Footwear Lifestyle products Eyewear Fragrance Wallets

— indicates information that is not available.

Brand profiles

Brand lines

GU

No information is available.

CERRUTI

  • Cerruti 1881

    Cerruti 1881, which began in Paris in 1967, was established as CERRUTI’s core line for men’s ready-t...

    View more
  • Cerruti 1881 Brothers

    A knitwear, shirt, and casual line launched by Hitman in 1975, it covered the more everyday-oriented...

    View more
  • Cerruti Arte

    A line that began in 1995 as womenswear prêt-à-porter, it was introduced as a distinct direction for...

    View more
  • Cerruti Jeans

    A denim-focused line added in 1995 for younger customers, it broadened the reach of Cerruti 1881 wit...

    View more

Collaborations

GU

  • 2025-03-14

    UNDERCOVER

    The first collection, marking its relaunch as “UG,” is scheduled to launch on March 14, 2025.

  • 2021-02-22

    MIHARA YASUHIRO

    In 2021, it announced a collaborative collection featuring remake-style jackets and sneakers.

GU collaborations

CERRUTI

No information is available.

Brands similar to GU

View all

Brands similar to CERRUTI

View all