GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
Fashion brand directory szu
Page language: English
GU vs MERCIER: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
Swap brands
Trends & youth culture · Polished & dressy · Minimal & basics
Sporty & sportswear · Outdoor & functional
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
-
Sporty & sportswear
MERCIER shows a stronger emphasis
-
Trends & youth culture
GU shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- MERCIER (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | France |
| Founded | 2006 | 1919 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | Accessories |
— indicates information that is not available.
Brand profiles
MERCIER
MERCIER is a cycle manufacturing brand founded in 1919 in Saint-Étienne, France, by Émile Mercier and his brothers Marcel and Constant. Although it closed in the late 1980s, the family revived the brand in 2019 as a clothing line for road c...
Collaborations
Brands similar to GU
View all-
FRUIT OF THE LOOM
The brands share refined everyday staples.
-
BEAMS
The brands share connections to youth culture and menswear.
-
MAISON SPECIAL
The brands share connections to youth culture and refined everyday staples.