GU
GU is a casual clothing brand originating in Japan, founded in 2006 by GU Co., Ltd., which is wholly owned by Fast Retailing. It plans, manufactures, and sells clothing and accessories for women, men, and children, offering trend-driven ite...
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GU vs More Joy: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: GU
Swap brands
Trends & youth culture · Polished & dressy · Minimal & basics
Decoration & playfulness · Streetwear · Sporty & sportswear
Similarities and differences
Shared traits
- No shared traits are available.
Different traits
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Trends & youth culture
GU shows a stronger emphasis
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Polished & dressy
GU shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- GU (solid line, circles)
- More Joy (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Japan | United Kingdom |
| Founded | 2006 | 2019 |
| Category | Clothing | Clothing |
| Other categories | Bags Accessories Footwear Lifestyle products | Eyewear Lifestyle products |
— indicates information that is not available.
Brand profiles
More Joy
More Joy is a brand operated in London by Christopher Kane and Tammy Kane. Launched as a second line in 2019, it offers a wide range of slogan-bearing items, from apparel such as T-shirts and hoodies to lifestyle and home items including be...
Collaborations
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FRUIT OF THE LOOM
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BEAMS
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MAISON SPECIAL
The brands share connections to youth culture and refined everyday staples.