More Joy

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Overview

Tagline

More Joy is a message worth sharing.
More Joy is a brand operated in London by Christopher Kane and Tammy Kane. Launched as a second line in 2019, it offers a wide range of slogan-bearing items, from apparel such as T-shirts and hoodies to lifestyle and home items including beanies, swimwear, mugs, towels, and yoga mats. Centered on a community of people open to joy, the brand aims to share the message “More Joy.”

Concept

More Joy is, first and foremost, a community creating bonds between like-minded people open to Joy.

More Joy characteristics

More Joy: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of More Joy

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Streetwear
Elements of streetwear, skateboarding and hip-hop.
Sporty & sportswear
Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of More Joy relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about More Joy

Country of origin, founding year, categories and parent brands.

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