Floyd
Floyd, founded in Munich, Germany, in 2019 by Bernd Georgi and Horst Kern, is a travel case brand. Inspired by the skateboarding culture of Venice Beach in the 1970s, it offers suitcases, bags, caps, and accessories. Its official slogan is...
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Floyd vs Guerlain: similarities and differences
Compare brand traits, similarities and differences.
Reference brand: Floyd
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Streetwear · Decoration & playfulness · Minimal & basics
Luxury & heritage · Polished & dressy · Decoration & playfulness
Similarities and differences
Shared traits
- Both brands show traits of Polished & dressy.
Different traits
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Luxury & heritage
Guerlain shows a stronger emphasis
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Streetwear
Floyd shows a stronger emphasis
This pair is not included in the similar brands recommendations.
Trait comparison
- Floyd (solid line, circles)
- Guerlain (dashed line, squares)
How to read the chart
Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.
Traits by category
Basic information
| Field | ||
|---|---|---|
| Country | Germany | France |
| Founded | 2019 | 1828 |
| Category | Bags | Fragrance |
| Other categories | — | Beauty and cosmetics Lifestyle products |
— indicates information that is not available.
Brand profiles
Guerlain
Guerlain, a French perfume and cosmetics maison founded in Paris in 1828 by Pierre-François-Pascal Guerlain, has built its work around four métiers since its founding: fragrance, skincare, makeup, and spa. It upholds the philosophy of creat...
Brand lines
Brands similar to Floyd
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Diptyque
The brands share distinctive designs and concept-driven design.
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Acqua di Parma
The brands share interest in archival pieces and distinctive designs.