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HOKA vs BERLUTI: similarities and differences

Compare brand traits, similarities and differences.

Reference brand: HOKA Swap brands

HOKA

France Founded 2009

Sporty & sportswear · Outdoor & functional · Decoration & playfulness

BERLUTI

France Founded 1895

Luxury & heritage · Polished & dressy · Minimal & basics

Similarities and differences

Shared traits

  • No shared traits are available.

Different traits

  • Sporty & sportswear

    HOKA shows a stronger emphasis

  • Outdoor & functional

    HOKA shows a stronger emphasis

This pair is not included in the similar brands recommendations.

Trait comparison

  • HOKA (solid line, circles)
  • BERLUTI (dashed line, squares)
Traits of HOKA and BERLUTI, shown relative to each brand.
How to read the chart

Traits farther from the centre are more prominent within each brand. The chart uses the same relative display as the brand profile. Area does not indicate brand quality or absolute differences between brands.

Traits by category

Bar lengths show how prominent each trait is within each brand.

  • HOKA
  • BERLUTI
Minimal & basics
HOKA：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Polished & dressy
HOKA：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Luxury & heritage
HOKA：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Avant-garde & designer
HOKA：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Decoration & playfulness
HOKA：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Streetwear
HOKA：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Trends & youth culture
HOKA：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Sporty & sportswear
HOKA：Relative prominence within the brand
BERLUTI：Relative prominence within the brand
Outdoor & functional
HOKA：Relative prominence within the brand
BERLUTI：Relative prominence within the brand

Basic information

Field
HOKA
BERLUTI
Country France France
Founded 2009 1895
Category Footwear Footwear
Other categories Clothing Accessories Clothing Bags Accessories Eyewear Watches Lifestyle products Wallets

— indicates information that is not available.

Brand profiles

Brand lines

HOKA

No information is available.

BERLUTI

Collaborations

HOKA

  • 2025-04-04

    Marni

    Released globally through HOKA’s official channels on April 4, 2025, this collaborative footwear features the BONDI B3LS finished in Marni colorways, with a thick, voluminous silhouette.

HOKA collaborations

BERLUTI

  • 2024-02-08

    Bil Arabi

    A limited capsule for the Middle East that brings Arabic typography motifs by Bil Arabi (Nadine Kanso) to Berluti leather through tattooing and embossing. Reported in February 2024.

  • 2020-11-17

    HUBLOT

    In November 2020, officially launched products including the Hublot × Berluti Big Bang Unico Berluti Cold Brown. New models featuring Berluti leather on the dial and strap were added to the lineup.

  • 2020-01-17

    GLOBE TROTTER

    A Travel Capsule collection using Berluti’s new “SIGNATURE Canvas.” Announced in January 2020, it went on sale at Berluti stores and on E-shop from April 2020 (including rolling suitcases, among other items).

  • 2017-02-24

    Oliver Peoples

    A limited eyewear collection, “Oliver Peoples pour Berluti.” It was released early in late February 2017, with three sunglass styles and one limited-edition model available at company-operated stores and other locations during the spring.

  • 2012-05-30

    StefanoBi

    StefanoBi took charge of manufacturing shoes for Berluti and announced the establishment of a new factory in Ferrara in 2012. The initiative proceeded as part of a restructuring aimed at starting production in 2013.

BERLUTI collaborations

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