Tagline
Love yourself.
Convenience Wear, an original Japanese clothing brand launched by ファミリーマート in 2020, began nationwide rollout in March 2021. With fashion designer 落合宏理 as creative director, it offers items including socks, towels, and T-shirts. Based on the concept “Good materials, good technology, good design,” the brand proposes clothing for everyday wear as well as emergencies.
Concept
Good materials, good technology, good design.